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Walmart and Fraiche founder Tori Wesszer create limited-edition home holiday line

The stylish budget-friendly home decor line we’ve been waiting for

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There are two types of holiday people — those who decorate their homes the moment the clock ticks over to November 1 and those who shop for loved ones on December 24. Whichever category you fall into, Canadians love to get cozy and feel the cheer this time of year. However you choose to celebrate, the new Walmart x Tori Wesszer collection has something for everyone — and all at an affordable price point.

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Tori Wesszer, a Canadian from B.C., is a dietician, lifestyle influencer and co-author of the Jillian Harris cookbook Fraiche Food, Fuller Hearts. Wesszer launched her first home decor collection with Walmart in early November. The 75-piece collection brings stylish holiday homemaking at accessible prices starting as low as $5. Expect trendy yet timeless pieces like bells, bows and wreaths paired with classic textures and fabrics of the season.

We caught up with Wesszer to chat all things Walmart (psst…the Black Friday sale has already started) and holiday cheer.

The Fraiche x Walmart collection includes trendy and timeless pieces for all of your living spaces.
The Fraiche x Walmart collection includes trendy and timeless pieces for all of your living spaces. Photo by Walmart

Q&A with Tori Wesszer

Q: Who are you???

A: My name is Tori Wesszer, and I’m a mom of two busy boys wearing a few different hats professionally including dietitian, cookbook author, lifestyle influencer and blogger. I’m the face behind the Fra?che brand, which has two main business branches: the online meal plan Fra?che Table and my lifestyle branch, Fra?che Living where I share my love of the things I believe add up to living a beautiful life.???

Q: What drove you to partner with Walmart???

A: I’ve always enjoyed nice things but also grew up in a family where we worked hard for our money; value mattered. Creating a beautiful home that you love from the moment you walk in the door shouldn’t have to be expensive. I think it’s so wonderful that in partnership with Walmart, I can create beautiful things that bring joy to more Canadians this year without the high price tag. And how wonderful is it that you can get the pieces delivered to your door with your groceries? I love that we are ticking so many boxes that will help more people enjoy the holidays without the extra stress, leaving more time for what matters.?

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With so many fond childhood memories of my own with my family around the Christmas tree, I jumped at the chance to build a holiday collection with the amazing team at Walmart: it’s been an incredible experience and I’m so honoured to work with them and to see our collection come to life in the homes of Canadians.?

Q: What are some of your favourite pieces from the collection??

A: The list is long, but if I must choose, I will say the Noel Stocking Holders, the Merry Christmas Garland and the Letters to Santa Ornaments that actually open: those are core memory builders. Oh, and the clip-on velvet bows… I will be putting those on everything this season! But honestly, I’m in love with it all. It’s a true pinch-me moment in my career.?

Expect trendy yet timeless pieces like bells, bows and wreaths paired with classic textures and fabrics of the season.
Expect trendy yet timeless pieces like bells, bows and wreaths paired with classic textures and fabrics of the season. Photo by Walmart

Q: What do you love about the holiday season??

A: My family is my everything, and growing up, Christmas at our home felt like stepping into a cozy painting. From opening presents around the warm lights on the Christmas tree to the over-crowded holiday table, it was all special. Not perfect, but special.?

The magic of the holidays is about real connection. It’s a time for generosity, kindness, gratitude, love and laughter: things the world needs more of. This year, I would love to play a part in bringing more of those simple joys to others.???

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Q: What other brands with holiday collections do you love and why??

A: Ralph Lauren has always been a big influence for me. Everything is so classy and timeless, but also not highly accessible. I think we captured that same sophisticated vibe with our collection, but of course at amazing low prices which makes me so happy.?

Q: What’s next for you??

A: I’m a spontaneous gal, so it’s hard to say what might be around the corner! Right now, I am busy writing another cookbook, designing homes with my talented husband Charles, and expanding my online meal plan business Fra?che Table to help busy people cook better at home without the stress. I’ve loved my experience working with Walmart and hope to continue building this part of the Fra?che brand in the future!

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ltaveroff@postmedia.com

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